Has worked in multinational pharma for 38 years, with Global, Latin American & country roles. Besides consulting, Cesar is an academic professor of Marketing at the University of Tampa, FIA-USP in Sao Paulo, and taught at Woxsen University (India). Expertise: Marketing Strategy, Product Marketing Management, Consumer Behavior, Marketing Intelligence, Pricing, and Market Access.
More than 20 years of experience in the Latin American pharmaceutical industry, focusing on Marketing, Sales, and Market Access for biologics and high specialty products. His expertise includes product launch, portfolio management, marketing strategy, and pharmaceutical retail. He is an expert in the Mexican public and private healthcare markets.
With more than 30 years in the healthcare business, he is an expert in the areas of Sales Strategy, Commercial Excellence, Omnichannel Engagement, Sales Analytics, Customer Messaging, CRM and Training. Expert in the North American healthcare market, he also held senior positions in Sales-Marketing Integration at a global level.
Master in Digital Marketing, Mobile Marketing, Big Data, AI, and Social Media. Extensive experience in developing and executing social media campaigns, content creation, and analytics. Fluent in English, Spanish, and Portuguese, with strong skills in consulting in multicultural business environment.
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